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What a lead is and what it contains

See what a lead is in Tomba and which details it can hold.

Written by Tomba.io Team

A lead is a contact you've saved in Tomba: someone you might want to reach for sales, marketing or recruiting. Here's what a lead can hold.

Details you can fill in

These fields are on the form you see when you click New lead.

The empty Create New Lead form, with arrows pointing at Email address, Assign to list and Create Lead

Field

What it holds

Email address

The person's email. It's the only required field on this form

Phone number

Their phone number. Tomba can also find it for you

Country

Where they are, picked from a list

First name, Last name

Their name

Company name

The company they work for

Position

Their job title, such as Marketing Director

Company domain

The company's website, such as tomba.io

LinkedIn, Twitter / X

Their social profiles

Assign to list

The list the lead belongs to. This is optional

A lead can be in one list at a time. See Lead lists.

Details Tomba keeps for you

Click a lead to see these in its panel.

The Lead Details panel for a saved lead, with outlines around the Details, Activity and Integrations tabs

  • Score: how likely the email is to work, from 0 to 100. It can come with your search result, or from verifying the lead. The panel calls this Confidence. See Verify a lead's email.

  • Source: where the lead came from, such as Tomba Domain Search or Tomba Browser Extension. It's on the Activity tab.

  • Lead Created and Last Updated: the dates of those changes, also on the Activity tab.

Notes and custom attributes

Add free text to any lead under Notes on the Details tab.

Custom attributes are your own fields, such as a deal size or a follow-up date. See Lead attributes.

Sync status

If you've connected an app such as Pipedrive, the Integrations tab shows whether each lead reached it, under Sync Status:

  • Syncing…: the lead is on its way.

  • Synced successfully: the lead has arrived.

  • Sync failed: the lead didn't arrive.

HubSpot is temporarily unavailable while it moves to a new sign-in method.

💳 Credits: Keeping leads is free. Your plan sets how many leads you can store.

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